Social media is the simplest way to connect with your customers. With proper tactics, you can create brand awareness and improve sales. The best thing about social media is that it is continuously growing; more and more people are joining social media. And therefore, it is understandable why companies would like to invest in social media marketing.
The advent of social media has made it possible for companies to reach out to their customers- understand their needs and make sales. It is the primary reason why companies hire social media marketers to head their marketing operations. Social media marketing has enormous potential, and once you are certified, the chances of you getting a stable job rise exponentially. So here are some excellent and free social media courses which can help you get certified.
What is Social?
It is an interactive social media marketing course available on Coursera. The best thing about ‘What is social?’ is that it is compatible with all kinds of professionals like executives, business owners, and marketing professionals. People with minimal skills in social media marketing can join in and learn more.
What is social is a part of a six-part course that focuses on social media and social media marketing strategies. Taught by Randy Hlavac, this course is available in three different languages. You need to pass all graded assignments to pass. And once you are done, you can claim your completion certificate.
Social Media Quickstarter
If you are a beginner and have no idea what social media marketing is, this is the right course for you. Social Media Quickstarter course is designed, keeping in mind the needs and demands of people who want to join the social media marketing world. The content is simple to understand and covers numerous topics. Via this course, you will learn a lot about creating active social media presence on platforms like Facebook, Twitter, LinkedIn, Pinterest, and many more.
Introduction to Social Media Strategy
This social media marketing course is available in Skillshare and covers different social media marketing strategies. The best thing about this course is that it is well structured which helps you gain ample knowledge in a short duration. It covers everything from the basics to the most advanced features.
If you are a beginner and want something that short and gives you the basic idea of Social media marketing, then this is the course for you. In only 45 minutes, you will learn enough to build your marketing strategies.
Social Media Marketing
Social media marketing is a course available on Coursera and hosted by Eric Schwartzman. This course might not be beginner-friendly, but it is useful if you have some prior knowledge regarding social media marketing. This course focuses on various ways to analyze your audience’s complains and demands. You would learn about different social media marketing tools. How to use them and how to improve results.
The Business of Social
Another great course taught by Randy Hlavac on Coursera focuses on the delicate relationship between businesses and social media marketing strategies. It will show you how to make social media marketing plans and how to optimize them according to your need.
The business of Social is suitable for business owners, social media managers, and online marketers.
Social Media Analytics Course
This beginner-level course is available on Quintly. If you don’t know anything about social media or social media marketing, it is a great place to start. The different modules of this course will help you build a firm grasp of social media marketing. Social Media Analytics course focuses on Situation analysis, competitor benchmarking, data collection, understanding analytics, and making reports.
Besides informative videos, study material and quizzes are also available to help you understand the course better.
Hubspot offers a course called Social Media which focuses on building a strong social media presence and effective social media strategies. Social media course includes a detailed description of social media marketing, developing social media content, and expanding your social outreach. You learn about how to use different social media tools for improved outcomes.
These are some of the best social media marketing courses which are available for free. You can check out some more courses on the following links: